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To survive, they’ll need a novel marketing strategy and a focus on untapped potential daters—sites targeting niche markets have higher rates of membership growth, according to the report.
The biggest web dating companies have a huge lead over the competition—two control more than 40 percent of the market.
Baby Boomers in the 50- to 64-year-old range may be the group attracting the most industry competition, according to IBISWorld.
That’s not only because of their size but because their Internet use is expanding and they’re more likely to be single than in the past: more than a third of adults that age are unmarried, according to the Census.
The Passion Network, for example, is a small empire of 250 dating hubs like bronypassions.com, for fans of the My Little Pony TV series; for mustache mavens; and even zombiepassions.com, for those obsessed with the walking dead.
Thanks to the growth of such sites, the industry has expanded at 3.5 percent a year since 2008--right through the recession--to become a .1 billion powerhouse.
Plus, more people are getting online all the time—70 percent American adults had broadband access as of last May, up from 42 percent in 2006.Pew Research Center Online Dating Research reports provides in-depth analysis of the U. market for these services from a consumer standpoint, with recent reports including "15% of American Adults Use Online Sites or Mobile Apps", "Teens, Technology & Romantic Relationships", "Dating & Mating in the Digital Age", "Couples, the Internet, and Social Media" and "Online Dating & Relationships". The Matchmakers https:// Matchmaker market section provides information on how matchmakers operate and why they are doing well, with topics addressed in this section including market size on a historical and forecast basis, matchmaker survey results, estimated income, expenses, and profit margins, training and certification programs, trade association activities, and profiles of top independent matchmakers. alternative services, niche and adult websites, trade associations, and company profiles and estimated market shares.Online daters now spend more time on dating apps than they do on the sites themselves.And by 2018, more than 80 percent of the population will own a smartphone up from 46 percent in 2012, according to IBISWorld.