Fresh online dating

With about 2,000 dating services to choose from in North America and millions of users engaging in them, tales of searching digitally for a successful match — for life, or perhaps just for the night — are now so common they've become an intimate part of the way we live.

Canadians could have more options to choose from in coming years.

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"In hindsight it was the right time because the market was already getting very busy," Croxon said.

Still, its well-known brands have been part of the Canadian landscape for years. Chris Bennett worked in downtown Toronto, but he used to live outside of the city.

"It's worked out really well." In its most recent quarterly report, Match Group says more than three million Tinder users pay for premium services and its total number of global subscribers across all brands soared 24 per cent to seven million.

But as the popular sites become even more well-established, it's becoming more challenging for newer websites and apps to join in.

Most people meet their significant others through their social circles or work/school functions. In the search for a potential date, more and more people are switching to less traditional methods. With the rise of apps like Tinder (and the various copycat models), who could blame them?

If you want to think about dating as a numbers game (and apparently many people do), you could probably swipe left/right between 10 to 100 times in the span of time that it would take you to interact with one potential date in ‘real life’.

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