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And, 51% of online daters admit to using a device that they use for work to carry out their online dating activities, despite the fact that they may be putting confidential corporate data at risk by doing so. So why are these people going online to start up relationships with others?

Certainly, online dating provides all the convenience of making it quick and easy to meet people.

Online dating provides users with the ideal place to meet people that have similar likes, dislikes and character traits to them.

It improves the chances of a user actually liking the person they’re going to meet on a date (because they can search for people that meet certain criteria), and, if you believe the online dating services themselves, an increasing number of people are also now finding lasting and meaningful relationships online.

Data was weighted to be globally representative and consistent, split equally between men and women, and not all the results from the study have been included in this report.

Online daters are most likely to visit dating apps and services from Windows PCs and Android smartphones than any other type of device.

Is the profile crucial to the success of online dating? Many share photos of themselves or their loved ones this way – 15% using online dating have shared photos of their family publicly by displaying them on their profile and 17% have shared photos of their friends.

Even more worryingly, one-in-ten (9%) have even shared intimate photos of themselves publicly on their profile, literally exposing themselves to the danger of having their precious or sensitive images mistreated by total strangers.

These findings suggest that there is still a degree of cynicism around the success of online dating, with people being twice as likely to look for ‘fun’ online, than love (a partner).

However, with so many people turning to online dating for such a variety of reasons, it’s clear that the activity is literally allowing people to carry their relationships around with them wherever they go. For example, men are much more likely than women to use online dating for sex (18% vs 5%), whereas men and women are equally as likely to be looking for new friends.

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